Personal creativity and industry-level projects.
For this project, I was challenged to develop a brand strategy for a new product launch. I chose OUIA, one of our clients at the time, and came up with the concept of a brand trip and collaboration with rhode. I wrote up a concept, trip location and attendees, travel plans, daily itinerary, partnerships and an estimated budget.
This was more of a personal project, where I challenged myself to create a style guide for resort wear brands I was working with at the time. I developed a story line and mood board before putting together looks highlighting the brands.
“Mind Your Business” was a class project where we were asked to develop a photoshoot concept, cast models, and scout locations. From there, I wrote up a detailed copy and created a storyboard and style guide for each shot and location.
fshionaddict 